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Transform your Brand into an iconic Experience

Stand out in a crowded market, enchant discerning guests, and command premium rates with data-driven marketing and creative storytelling. AI-powered digital strategy & organic growth for signature hotels, spa resorts, high-end gyms, and wellness brands.

Boutique Marketing & AI-Powered SEO for Luxury Hotels, Resorts + Premium Experiences

We help boutique hotels, high-end functional gyms, exclusive experience providers, and lifestyle businesses lead their market—no matter how fast technology changes. No buzzwords. No fluff. Just strategy, clarity, and results.

Where’s Your Business Today?

At Pearls Marketing Academy, we specialise in elevating boutique hotels and resorts. From precision SEO to immersive storytelling and AI-powered analytics, each service is designed to attract high-value guests and maximise your property’s revenue.

Capture affluent travellers’ attention with precision-targeted SEO and compelling brand experiences.

Turn first-time guests into lifelong ambassadors through personalised journeys, loyalty programs, and remarketing.

Reinvent your guest experience, launch new offerings, and solidify your reputation as a market leader.

Empower your team with hands-on workshops in AI-driven marketing, digital strategy, and guest engagement.

Our Expertise, Your Toolkit

Dig into the tactical services that power every outcome above:

Improve your hotel’s visibility across Google, Bing, ChatGPT and local “near me” searches to drive more direct bookings.

Create engaging, SEO-rich blogs and landing pages that tell your hotel’s story and convert readers into bookers.

Build a thriving community on social platforms, spark conversation, and turn followers into loyal guests.

Automate personalised email journeys to nurture prospects, boost repeat stays, and strengthen loyalty.

Develop a step-by-step plan covering SEO, content, social and paid channels to meet your occupancy targets.

Collect and visualise guest and campaign data in real time to uncover insights, optimise performance, and maximise ROI.

Why Premium Brands Choose Pearls

Dramatic ROI Gains

I don’t just run campaigns—I design revenue engines. From diving resorts to fitness brands and boutique hotels, I’ve consistently helped businesses more than triple their return on marketing investment. By aligning content, SEO, and conversion-focused strategy, I eliminate guesswork and turn budgets into profit drivers.

164 % Boost in Conversions

Whether it’s inquiries, bookings, or product sales, my strategies are built to convert. I combine technical SEO, user experience insights, and psychological triggers to deliver a 164% increase in conversion rates, turning traffic into loyal customers and passive browsers into paying clients.

250 % Rise in Engagement

You don’t want followers. You want attention that sticks and sells. My work has achieved up to 250% higher user engagement, across email, web, and social media. That means better brand recall, more return visits, stronger loyalty—and ultimately, a bigger share of your market.

Luxury Market Expertise

I specialise in marketing for industries where aesthetics, trust, and experience matter. From launching The Ned’s Instagram from 0 to 350K+ followers in a year, to SEO-led growth for exclusive hotels and wellness brands, I know what moves high-value audiences—and how to turn storytelling into measurable results.

Choose a Business partner that cares

We blend the latest AI, analytics, and creative marketing to get your brand seen, chosen, and remembered.
You get the perfect mix of data-driven insight and genuine storytelling—no robots, no guesswork.

We leverage AI-driven marketing and automation to deliver faster, smarter growth. Harness machine learning and data-powered insights to optimise campaigns, personalise messaging, and stay ahead of the curve.

  • Proven results in luxury hospitality, wellness, fitness, and lifestyle sectors.
  • We tailor our approach to each brand, helping boutique hotels, health professionals, and experience-led businesses grow in ways that matter.

Fluent in both English and Spanish, we break barriers and connect your brand with a global audience. Whether your customers are local or international, we help you reach them with clarity and cultural nuance.

Our partnership approach means we’re with you every step of the way—not just a “set and forget” agency. Think of us as your marketing coach, collaborator, and ongoing support system, focused on long-term results.

We don’t promise instant results or #1 ranks—that’s not how real growth works.
Instead, we bring clarity, courage, and a clear plan—especially when things get tough or unexpected.

  • Location doesn’t limit our dedication and determination.

  • We work hard and deliver—wherever you are, and wherever we are, you’ll always get our best.

We cap our client roster at six—so your unique brand gets our full focus, not just a spot in line. By working with fewer brands, we can dig deeper, move faster, and prioritise what really matters for your growth.

We value your time. If it can be said over email, that’s where you’ll find it—no unnecessary calls. You get clear, concise updates and fast decisions, so you can stay focused on running your business.

Trusted by Leading Luxury Brands

Featured Projects

The Ned London

Services:

  • Online & Social Media Advertising (Google, Bing, Facebook, Instagram)

  • SEO & Technical Audits/Support

  • In-house Content & Social Media Training

Results:

  • Achieved a 15:1 ROI on digital advertising campaigns

  • Website traffic surged by 680% (well above industry average)

  • Room bookings, newsletter subscribers, and table bookings all grew significantly

  • Improved booking funnel completion and conversion rates

  • Internal teams empowered through hands-on digital workshops

Luxury Scotland

Services:

  • Digital Marketing Strategy & Benchmarking

  • Paid & Organic Social Media Management

  • SEO & Technical Audits

  • Email Marketing Strategy

Results:

  • Instagram audience grew by 73%, Facebook by 16% in four months

  • Instagram engagement rate increased by over 950%

  • Organic traffic to website up by 34% (estimate based on campaign period)

  • Delivered over 100 custom posts, boosting brand loyalty and visibility

The Ritz London

Services:

  • Multi-channel Digital Marketing (SEO, PPC, CRO)

  • Social Media Audits & Benchmarking

  • Content & Conversion Audits

  • On-site Digital Training Sessions

Results:

  • +11% increase in website conversion rate

  • +36% increase in total revenue from direct online channels

  • Improved engagement and retention across key digital touchpoints

  • Enhanced tracking and analytics led to more efficient budget allocation

The Ritz London

Services:

  • Multi-channel Digital Marketing (SEO, PPC, CRO)

  • Social Media Audits & Benchmarking

  • Content & Conversion Audits

  • On-site Digital Training Sessions

Results:

  • +11% increase in website conversion rate

  • +36% increase in total revenue from direct online channels

  • Improved engagement and retention across key digital touchpoints

  • Enhanced tracking and analytics led to more efficient budget allocation

Pete Burbidge, MCIM
IHG Hotels
Field Marketing

Perla was a true asset to the digital marketing team of Grace Hotels, and an incredible support to me in my role as Digital Marketing Manager. With an extensive knowledge of social media (paid and organic), keen market insights and an enthusiastic willingness to help, Perla was instrumental in shaping this hotel company’s social media strategy and played a key role in generating impressive growth in both our reach and impact. Generous with her time and ideas, always accessible and with a professional and friendly demeanour at all times, I was constantly impressed by her commitment to her client’s success. A joy to work with.

Riana Chandarana
Senior Marketing & PR Manager

Perla is so great to work with. Always responsive to tasks and super pro-active in helping!

Joanna Janas
Revvity Signals
Digital Media Marketing Manager

A true Social Media specialist! It has been a pleasure to work with Perla at 80 DAYS. She has been a great addition to the team with her genuine passion for Digital. Especially her knowledge and experience in topics related to Social Media proved to be invaluable. Always happy to help with a personalised PT advise as well! Perla has my highest recommendation.

Claire Gardner
Head of Content

Perla is not just a leading light in her field, she is also a complete delight to work with. Insightful, diligent and great fun too!

Sam Weston
80 DAYS
Marketing Director

I was very fortunate to work with Perla while she was Content and Social Media Specialist at 80 DAYS. She brings knowledge, enthusiasm and commitment to every project and is fantastic with clients and colleagues alike. Perla’s a real pleasure to work with and will be missed!

Max Janson
Marketing Strategist | Digital Marketing Specialist | Digital Manager | Content Marketing Manager

I have had the pleasure of working with Perla during my time at 80 DAYS. Perla has an open-minded and solution driven approach when executing tasks which is invaluable when working on analysing clients’ websites as well as developing and creating creative online optimisation recommendations for individual clients. Perla’s experience and in-depth knowledge of the digital marketing mix—particularly in the field of social media—makes her a reliable asset when developing tailored social media strategies for clients based on the latest digital trends. Perla’s positive nature combined with her willingness to share her knowledge with the rest of the team makes Perla a valued team member which you can rely on when working on multiple projects with set deadlines.

Sandra Ruiz González
Full Digital Commerce | Marketplaces | Marketing & Retail Media | Amazon Seller & Vendor

Perla was my colleague during her time in Sitelicon. She is an inspiration—her passion for Digital Marketing and her strong customer orientation made me get interested in SEO/SEM strategies, and she was very gentle and helpful. She is a good source of information, motivation and enthusiasm in a team. I would recommend her to anyone; her sense of responsibility and her personality will contribute, surely, to the success of any project.

Almudena de Zulueta
International House (Bondi, Darwin, Melbourne)
Student Services Team Leader

I worked alongside Perla at Sitelicon. She’s a machine at her job—adapts quickly, learns extremely fast, and as a result, delivers excellent work. She masters online marketing like no one else.

Silvia Fernández
UX & Product Design

Perla has been an exceptional coworker. Responsible and professional, yet also cheerful and proactive. She’s eager to learn new things and brings an almost contagious positive energy. It’s been wonderful to collaborate with her on projects.

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