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About Pearls*

From Passion to Performance: Our Journey

Pearls Marketing Academy was born at the intersection of two passions: digital marketing and gym & fitness. Founder Perla Gomez Di Vuolo, a certified personal trainer and seasoned digital marketer, combined her 15+ years in luxury travel, lifestyle and fitness marketing with her wellness expertise to create a boutique agency—and academy—that understands both guest experiences and the data that drives growth.

Our Mission

To empower boutique gyms, wellness retreats, and premium fitness studios with ethical, AI-enhanced marketing strategies that attract committed members, build lasting loyalty, and deliver measurable revenue growth.

Who We Are

  • Perla Gomez Di Vuolo, CEO & Lead Strategist

    • 15+ years in digital marketing, particularly high-end brands, IT, Logistics and Lifestyle businesses (e.g. The Ritz London, Mövenpick, The Ned).

    • Double diploma in Business Coaching & Health, Wellness & Vitality Coaching (ICF Certified).

    • Certified Level 4 Personal Trainer (Australia).

  • Our Team

    • Hand-picked specialists in AI-driven SEO, content creation, social media, email automation, and analytics.

    • Fluent in English and Spanish for seamless global collaboration.

Our Philosophy

We believe in quality over quantity—capping our client roster to six elite partners ensures each hotel and brand gets our full focus and dedication. We don’t do endless meetings or empty promises. Instead, we deliver clear roadmaps, practical templates, and ongoing support so you can see real results without the noise.

Boutique Expertise

Personalised strategies tailored for luxury hotels, high-end resorts, and premium lifestyle brands.

AI-Powered & Human-Led

Cutting-edge AI optimisation married with empathetic, human storytelling.

Proven Track Record

Case studies showcasing 50%+ organic traffic growth, 12:1 ROI on paid campaigns, and sustained guest loyalty.

Global Perspective

From Spain, and Based between Australia and Thailand, —serving elite properties around the world.

Let's create your success story
Pete Burbidge, MCIM
IHG Hotels
Field Marketing

Perla was a true asset to the digital marketing team of Grace Hotels, and an incredible support to me in my role as Digital Marketing Manager. With an extensive knowledge of social media (paid and organic), keen market insights and an enthusiastic willingness to help, Perla was instrumental in shaping this hotel company’s social media strategy and played a key role in generating impressive growth in both our reach and impact. Generous with her time and ideas, always accessible and with a professional and friendly demeanour at all times, I was constantly impressed by her commitment to her client’s success. A joy to work with.

Riana Chandarana
Senior Marketing & PR Manager

Perla is so great to work with. Always responsive to tasks and super pro-active in helping!

Joanna Janas
Revvity Signals
Digital Media Marketing Manager

A true Social Media specialist! It has been a pleasure to work with Perla at 80 DAYS. She has been a great addition to the team with her genuine passion for Digital. Especially her knowledge and experience in topics related to Social Media proved to be invaluable. Always happy to help with a personalised PT advise as well! Perla has my highest recommendation.

Claire Gardner
Head of Content

Perla is not just a leading light in her field, she is also a complete delight to work with. Insightful, diligent and great fun too!

Sam Weston
80 DAYS
Marketing Director

I was very fortunate to work with Perla while she was Content and Social Media Specialist at 80 DAYS. She brings knowledge, enthusiasm and commitment to every project and is fantastic with clients and colleagues alike. Perla’s a real pleasure to work with and will be missed!

Max Janson
Marketing Strategist | Digital Marketing Specialist | Digital Manager | Content Marketing Manager

I have had the pleasure of working with Perla during my time at 80 DAYS. Perla has an open-minded and solution driven approach when executing tasks which is invaluable when working on analysing clients’ websites as well as developing and creating creative online optimisation recommendations for individual clients. Perla’s experience and in-depth knowledge of the digital marketing mix—particularly in the field of social media—makes her a reliable asset when developing tailored social media strategies for clients based on the latest digital trends. Perla’s positive nature combined with her willingness to share her knowledge with the rest of the team makes Perla a valued team member which you can rely on when working on multiple projects with set deadlines.

Sandra Ruiz González
Full Digital Commerce | Marketplaces | Marketing & Retail Media | Amazon Seller & Vendor

Perla was my colleague during her time in Sitelicon. She is an inspiration—her passion for Digital Marketing and her strong customer orientation made me get interested in SEO/SEM strategies, and she was very gentle and helpful. She is a good source of information, motivation and enthusiasm in a team. I would recommend her to anyone; her sense of responsibility and her personality will contribute, surely, to the success of any project.

Almudena de Zulueta
International House (Bondi, Darwin, Melbourne)
Student Services Team Leader

I worked alongside Perla at Sitelicon. She’s a machine at her job—adapts quickly, learns extremely fast, and as a result, delivers excellent work. She masters online marketing like no one else.

Silvia Fernández
UX & Product Design

Perla has been an exceptional coworker. Responsible and professional, yet also cheerful and proactive. She’s eager to learn new things and brings an almost contagious positive energy. It’s been wonderful to collaborate with her on projects.

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Our values and promise to you

We blend the latest AI, analytics, and creative marketing to get your brand seen, chosen, and remembered.

You get the perfect mix of data-driven insight and genuine storytelling.

  • Proven results in the fitness industry, gym studios, wellness, and lifestyle sectors.
  • We tailor our approach to each brand, helping gym owners, fitness professionals, and experience-led businesses grow in ways that matter.

Fluent in both English and Spanish, we break barriers and connect your brand with a global audience. Whether your customers are local or international, we help you reach them with clarity and cultural nuance.

Our partnership approach means we’re with you every step of the way—not just a “set and forget” agency. Think of us as your marketing coach, collaborator, and ongoing support system, focused on long-term results.

We don’t promise instant results or #1 ranks—that’s not how real growth works.

Instead, we bring clarity, courage, and a clear plan—especially when things get tough or unexpected.

  • Location doesn’t limit our dedication and determination.

  • We work hard and deliver—wherever you are, and wherever we are, you’ll always get our best.

We cap our client roster at six—so your unique brand gets our full focus, not just a spot in line.

By working with fewer fitness brands, we can dig deeper, move faster, and prioritise what really matters for your growth.

We value your time. If it can be said over email, that’s where you’ll find it—no unnecessary calls. You get clear, concise updates and fast decisions, so you can stay focused on running your business.